News; Microsoft, yahoo years alliance with loathe valued
Microsoft and yahoo announced Wednesday that, agreed to in web search and advertising on the cooperation agreement signed 10 years, the common fight against GOOGLE. Yahoo CEO ba Bates (CAROL BARTZ) said: "the partnership for a new era of reform and development network established foundation." Microsoft CEO ballmer think, and yahoo cooperation can bring more innovations for web search, to break the Internet search market was GOOGLE monopoly situation, more accord with advertisers and net friend's interests.
Perhaps to Microsoft yahoo are not optimistic, but cooperate yahoo share in pan clobbering tech stocks, drag movements, the Nasdaq fell 0.4% charge. The 10 years is both sides ponder alliance should be the result of all, I have a favourite place, also have watch good place, the real suspense is still in "to imagine" :
1, a promising in business is that they can have big breakthrough cashed. From Microsoft and Google competitive perspective, if Microsoft in some ways, it is more a little bit stronger ability, or how to cash charging users. According to the agreement, yahoo agreed to use Microsoft on its website that the BING search engine technology, yahoo will use Microsoft's technology to deal with advertising and sales, let netizen in yahoo Internet search, can display the yahoo and Microsoft's search results. Because sharing revenue and technology, let the other lower selling advertising costs, advertisers can also strengthen its advertising effectiveness. If they find a suitable business model the detonation of a point, PK Google is not impossible.
2, another promising scale effect, for commercial realizable great points. Research institutions in the United States COMSCORE refers to GOOGLE web search market share of 65%, yahoo and Microsoft Office 2010 for 19.6% and 8.4 percent respectively. Scale for search results relatedness and search advertising prices is also vital, from so far, the scale of synergies should bring for both points, the most essential thing is, this scale can become their new commercial realizable model of new engines.
3, a not believing is, some say, I prefer to execute nightmare nightmare, or whether called innovation to search market to imagine, break the rules of the game's imagination. For Microsoft, yahoo's commercial realizable are concerned, they need more than a addition, what they need is a multiplication, this alliance will deliver a commercial liquidation of big innovation, big change, this alliance estimates it hard to type of every couple.
4, another negative on is that this alliance is a company as the center of a strategic offensive, based on user experience level and lack of strategic thinking and behavior. As is known to all, Google's lead is not only the technical level, it more in the conquered greatly leading user mind. In other words, "user center", the user experience on this war, Microsoft + yahoo could spread the really big counterattack, don't seem to see they have killer weapons, or in a local new battlefield (such as mobile Internet) have more powerful idea.