News; With Microsoft's MSN chat tencent executives competition
I always think, for IM with superior, MSN looked at how tencent? Pioneer was the key imitator beyond? Gap? Recently, director of China with Microsoft MSN have a informal communication, specifically talked about this topic. For MSN and QQ tencent and the difference of the gap, there are four key views:
1, Microsoft really put IM as what things? Microsoft didn't! IM as 100% Internet products, but as WINDOWS a vassal function. This should be a strategic mistake, Microsoft Office 2010 level in IM precisely because Microsoft on the error, makes Microsoft positioning lost much of its Internet opportunities, the key is, lost in the internal growing Internet gene opportunities.
2, Microsoft's software already entrenched the idea. For example, WINDOWS7 development last three years, this is the standard Microsoft software development path, a systematic process rules, but, on the Internet, which can wait for product development cycle of the got 3 years. This kind of thinking, do software in Internet products, see huge challenges. One of the problems is, quick and strong relative QQ is application development, MSN slow many.
3, intends, it has been the QQ tencent himself as a platform to operation, and not just a paragraph IM products. In QQ this platform on, introduced the game, e-commerce, blogging, etc. In 2006, China introduced MSN blog, had become the head of the domestic abundant guest platform, but because speed several doesn't match, technology, etc, can't do it.
4, in commercial mode, the MSN now and in the future, will be main advertising model.
Microsoft's MSN also be in China a year, global Internet anomaly in China, one of the few rare not only alive, and live is good.
However, compared with QQ, gap was expanded, the fate of the MSN and QQ to all super reversal, there are many newcomers reference:
Firstly, the Internet according to the innovation of the rules of the game to Internet to run, even strong person Microsoft, does not need the money, not lack of technology, not missing person, but because of the Internet in China, the insufficient understanding transmuted battleground.
Secondly, micro ZhiFuZhe fought. Tencent is beyond the traditional IM mode, a key is beyond traditional business models, the basic aim of the main advertising IM media mode, and tencent very early aimed at the users pay micro payment mode.