News; Microsoft predicted the Internet advertising has great potential
Microsoft's MSN high-rise in Shanghai to accept our reporter interviews that: China's Internet advertising the potential market is enormous, MSN and China each big media advertising agency cooperation is going to launch four dafu media (RichMedia) advertising forms, overall for China's Internet advertising market share. China's traditional media advertising market share will be threatened.
MSN sales and marketing general manager industry international ChirsDobson said: "six months ago, we Chinese MSN users in total is 7 million, after 6 months, rose 50% to 10 million. Now China's Office 2010 Internet advertising in all the advertisement in the share of less than 1%. China has a good broadband infrastructure, so China's Internet advertising potential is enormous, the future will from the current 1% to 4% from 5% to." MSN TomBowman is director of the international advertising to call a spade a spade: "these Internet advertising share from the current traditional media and hand."
It is reported, the growth of Internet advertising for the traditional media advertising market with a threat, in some developed countries, such as the United States some traditional media in continue to shrink, circulation, reduce such as "New York times recently laid off 500 people.
ChirsDobson told reporters: "Microsoft Office 2010 Home and Student now put the MSN positioning for advertising operators, the goal is to acquire a large advertising revenue. Now MSN earned $2 billion global advertising, the proportion of China is very small, the majority of share by Britain, the United States and Japan occupied, but we forecast in recent years China will become the third largest market. MSN
From the beginning of this year, the Internet advertising in the rise of China advertising market already has the obvious signs. According to statistics, sina, sohu this year and web portal business growth real source in the Internet advertising, each quarter than all previous quarter growth of more than 10%.
It is reported, in order to attract more advertisers, MSN in China is going to launch four dafu media advertising forms VIR, VOTP, ExSky and B&S. Rich media is refers to the 2 D and 3 D video, audio, animation and the composition such as Java effect. It is reported, rich media ads than traditional forms of advertising form is more Internet users' welcome.