News; Microsoft long rainbow surrounded the contribution (3)
For long rainbow speaking, some people think that is difficult outside in the root "catch life-saving straw", alongside a technology "giant" section, natural style is dye-in-the-wood. But objectively speaking, through long rainbow these years of strategic adjustment and personnel upheavals can see, its brief biography transformation (contd content) is still "letter nets to walk on the road, and can't say has been a huge success. Its bets in the plasma has by no means NiRunFeng in dalian color television giant summit "controls the governors" to join the heroic, plasma and LCD in front can not stop the advancement of technology trend color TV flat, even temporarily to see losses in liquid crystal in weight and move on. And countries in the huge "rainbow cell phone also can't get the thunder" its market share "raindrop", regardless of its 3 G expected to what great expectations, countries to get rid of the rainbow domestic handset group business fronts, nokia, LG, and samsung challenge, Office 2010 Ericsson etc international communications giant is still difficult to have enough brand and technology power. In addition, the tone of the rainbow of support: mainly in southwest air conditioning for bridgehead combat circuitous; The two years from the market, to see actual performance in the strong strong air condition market constant between the structure, the long rainbow still need tough market and brand cultivation.
As for long rainbow, looking for and the world's top technology and capital big alligator strategic cooperation can certainly let the outside world saw long rainbow of low-carbon Chinese spirit. With Microsoft's brand, technology and financial strength, long rainbow on body attached to a rocket, and is about to take off involves. June 15, of the memorandum of understanding on the black paper: "in the digital Media key is family interconnected digital entertainment field long-term strategic cooperation, the first Media cooperation projects, among engaged in research, development, production and sales will home television sets, computers and the Internet the digital entertainment product. Long rainbow says, through with Microsoft in the project will be to strengthen cooperation, in the field of information appliances competition ability. This let China home appliances of long rainbow again affectionate expectations.